Organic Growth Consultant (SEO, AI Search & ASO)

Driving 200M+ organic clicks for global brands

With 15+ years of enterprise experience, from startups to billion-dollar brands, I turn organic visibility into a revenue engine. Fusing deep technical SEO, AI search optimisation, and ASO strategy with data-driven reporting, I connect every click to commercial outcomes.

View My Services
Varfis, SEO & Organic Growth Consultant
  • 200M+ Organic Clicks
  • 100M+ Pages Managed
  • 49 Languages
  • 70.8% AI Mentions
  • 500K+ Downloads in Google Analytics Solutions

SERVED GLOBAL BRANDS

How I Can Help

End-to-end organic growth services, from technical foundations to commercial results.

Technical SEO Audits

Build the foundations that scale

Site architecture, crawl optimisation, indexation control, Core Web Vitals, structured data, and international SEO across multi-language environments. I design scalable search infrastructures that support millions of pages and global growth.

Programmatic SEO

Turn scale into a competitive advantage

I build automated, intent-driven content systems, from structured templates to large-scale location and category frameworks. Proven experience scaling 1M+ pages and driving 200M+ annual organic clicks.

International SEO & Market Expansion

Scale globally without losing performance

Multi-language SEO strategy experience across 20+ markets. Hreflang architecture, localisation frameworks, market prioritisation, and scalable rollout plans that turn global visibility into measurable acquisition growth.

AI Search Audit & Optimisation

Win visibility in AI-powered search environments

Comprehensive AI-search audits analysing how LLMs surface, prioritise, and reference your brand. LLM-friendly content architecture, structured data refinement, and experimentation frameworks to increase AI visibility and brand mention share.

ASO Strategy, Audit & Implementation

Optimise discoverability where downloads happen

End-to-end App Store Optimisation: keyword strategy, metadata optimisation, creative testing, ratings & review analysis, in-app event optimisation, experimentation frameworks, and app health diagnostics, fully aligned with organic growth goals.

Data & Analytics

Turn search data into commercial intelligence

Custom-built Google Sheets systems, advanced Looker Studio dashboards, automation frameworks, and KPI modelling that connect SEO, AI search, and ASO performance directly to revenue, conversions, and business outcomes.

Hourly Consulting

Senior-level expertise, when you need it

Flexible advisory sessions for leadership teams, in-house SEO departments, and growth teams who need clarity, second opinions, or executive-level direction. From technical reviews and AI-search strategy to international rollouts, ASO prioritisation, and performance diagnostics. No long-term contracts, just focused, high-impact guidance. Available to technical and non-technical stakeholders.

What They Say About Me

Real feedback from executives, product leaders, and cross-functional teams I've partnered with across global brands.

"Key Driver"

★★★★★
"Evangelos is a pleasure to work with. I had the pleasure of working with him for many years at Bumble. Evangelos was a key driver of Organic Growth at Bumble. We went from $0 to $720m ARR in year 4, where Organic channels were 79% of all customer sign ups. His attention to detail and understanding is second to none. You're in good hands with Evangelos and I couldn't recommend him high enough"
Ryan Murton Vice President, Commercial at Midnite

"Deep Knowledge"

★★★★★
"Evangelos has a deep technical knowledge in SEO, AI search and ASO. His experience working with top tech brands is hard to find elsewhere. I highly recommend his work."
Solange Baki Founder of Scapp / Ex Bumble Associate Director UA

"Hard to Find Expertise"

★★★★★
"I had the pleasure of working with Evangelos at Bumble, where he led SEO strategy while I headed the Creative Studio. Over time, he became one of my most valued partners, someone who consistently brought clarity to briefs, rigour to QA, and a collaborative spirit to every project we touched together. For any creative leader, that kind of channel expertise is hard to find!"
Mollie Collins Associate Director of Growth Creative at Bumble

Why Work
With Me?

Not another “SEO package” consultant. I build scalable organic growth systems, connecting execution to commercial outcomes.

Ready to scale organic visibility across SEO, AI Search, and ASO?

Hands-on leadership across high-growth and billion-dollar businesses, from global consumer apps to retail and e-commerce.

  • Built & scaled SEO functions at Bumble & Badoo
  • International SEO across 49 languages
  • Technical, programmatic & commercial SEO expertise

I don’t sell “rankings.” I deliver outcomes tied to acquisition and commercial performance.

  • 1M+ pages & ~216M annual organic clicks
  • Page 1 keywords: +1,073%
  • Non-brand visibility: +1,570%
  • #1 AI-mentioned brand with 71% AI visibility share

No jargon. No surprises. No inflated promises, just clarity, priorities, and delivery.

  • Honest, data-driven recommendations
  • Flexible: audit, advisory, or hands-on execution
  • Strong cross-functional leadership
1

Hands-On, Not Slideware

I execute: technical fixes, programmatic systems, structured data, ASO optimisation.

2

Technical + Commercial

I connect architecture decisions to high-intent growth, conversions, and revenue impact.

3

AI Search Ready

LLM discoverability, entity signals, AI audits, and experimentation frameworks.

4

ASO as Organic Growth

Metadata, creatives, co-discovery, ratings, in-app events, and reporting.

5

Analytics First

Looker Studio + Google Sheets automation to tie performance to outcomes.

6

Straight Talk Partner

Clear communication, prioritisation, realistic timelines. No noise, no ego.